Can the ad industry make us eat more veg?

Can the ad industry make us eat more veg?

Image copyright Alamy Image caption Popeye inspired babes to eat spinach in the 1930 s. Should something similarly artistic be tried today?

Advertisers are the experts at enticing us to eat burgers, snappy and fizzy sucks. But what if they tried to sell us something healthier?

Popeye may be half the dimensions of the his arch-rival Bluto, but one gulping from his is possible and he is tossing his antagonist high overhead, wrapping him up in line, or bopping him round the psyche with those trademark pumped up forearms.

Popeye’s green-veg-fuelled antics were credited with improving US spinach auctions by a third during the course of its Great Depression of the 1930 s.

Cities in spinach-growing neighborhoods made statues of the marine man-hero out of grateful. And a generation depleted more vitamins than they would otherwise have done.

These days, though, without a frontman like Popeye, vegetables don’t get much of a look-in on the marketing breast. In the UK simply 1.2% of all push spend on meat is aimed at promoting vegetables, according to campaign group the Food Foundation.


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