Britain’s Fat Fight: Why we’re losingNo Diabetes XXL2018-05-02T16:24:52+00:00
Everywhere we go these days, we are urged to buy food and eat it – and it’s hardly ever good , not veggies or outcome or well-balanced snacks, but crispy, chocolate, burgers, fizzy potions and sugary breakfast cereals.
They’re cleverly designed, tempting and sharpened by the relentless rival of the meat industry. It’s like an appendages race for our appetites.
Unfortunately, we are the losers – because this all manufactures it incredibly difficult to eat well.
And it’s beginning a health crisis like we’ve never seen before. In the UK, obesity is already the leading movement of premature death after inhaling.
Today, 25% of us are obese. If occasions don’t change, by 2050 this is gonna be 50%.
It obliges me wonder if I want to live until then( I’ll be 85 !). Because if I do, and we have indeed thumps that horrendous statistic, the country will be fastening under an epidemic of character 2 diabetes, cancers, amputations, blows and heart attacks.
We’ll be a nation of the stumbling sick. And, for what it’s merit, Britain’s Fat Fight, the streak I’ve stimulated for BBC One, will have originated no impact whatsoever.
Kids’ ‘supermarket sweep’
Not that it’s up to me to solve the problem, or even any of the tireless campaigners or researchers I’ve met along my outing.
We have a government and an NHS who will surely have a far big difficulty if this isn’t sorted out.
And we have a menu industry whose combined ability of social responsibility, or shortage of it, will pretty much regulate the future health of the nation.
It’s no startle perhaps that “Gov UK” and “big food” are high on the list of those I want to talk to.
I start with two of the world’s best-known breakfast cereal makes, Kellogg’s and Nestle, mailed in their attitude by a bunch of mums and dads who have just watched their minors do an adult-free supermarket sweep.
The young customers end up parked in the cereal alley, loading their trolleys with carton after cartoon-decorated casket of sugar-added breakfast cereals.
What the parents want to know is this: if virtually all supermarket own-brand cereals now use the coloured traffic-light labels that pennant up extravagance carbohydrate( or fat, or salt) with a bright red marker, how come two of the most important breakfast labels in the world are ducking out?
Why do they continue to baffle us with monochrome lists and percentages in tiny little boxes, hidden well away from the un-missably colorful antics of Tony the Tiger, or the cheeky Coco Pops monkey?
I have some fun trying to get Nestle and Kellogg’s to answer this simple question on camera. Of direction neither of them wants to be interviewed. But rolling up at their HQs with a camera crew in tow as their employees arrive at work can be a astonishingly effective action of focusing the corporate mind.
Blame game ‘no help’
In the past, I might have argued the responsibility for change is virtually a personal one.
Only you can decide what the hell are you put in your opening, right? But after 16 months is currently working on these films, I’m completely convinced that a culture of blaming and reproaching people helps no-one – and absolutely misses the point.
We haven’t turned into a nation of slothful, covetous parties in a single contemporary. Biological evolution doesn’t exertion like that.
Business, on the other hand, can evolve at a terrifying pace. And the business of designing and selling mass-produced food has rapidly outshone our ability to defend ourselves against it.
The fact that two-thirds of us are now overweight proves this is not a problem of the unlucky or weak-willed few. It’s a problem we all front. The intuition behind Britain’s Fat Fight is that it’s time we faced it together.
What do you think? Join the debate on our Facebook page.
Behind the ravaging statistics are certainly real human tales – millions of them.
Janet lives with her parent, Jim, who has had his lower leg removed as a result of his sort 2 diabetes.
She dreams of losing force not just to avoid a similar demise but so she can go surfing and skiing with her daughter Amara.
But as a single mum in a full-time hassle, smashing dwelling to cook for her daughter and her dad, Janet is too emphasized to even get started on her diet.
She dissolves up cooking herself a special dinner – and not always a healthy one – to eat after Jim and Amara have gone to bed.
‘My wine uptake equates 22 cans of coke’
I filled her as part of Newcastle Can – an initiative designed I set up to get the city grouped together to snack more healthily, be more active, and lose some weight.
It’s easier to tackle these challenges together than alone.
More than 7,500 people around the city have signed up, and between them they’ve lost over 80,000 lb in weight. By route of a reality check, that’s still 20,000 lb short of the 100,000 lb we’ve been filming for, and it’s made 16 months – not its first year we prepare for the challenge.
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